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Summer 2010

Trends

Each new collection is inspired by diverse influences. On the one hand, current fashion trends are continued and interpreted, while on the other political, social and cultural events and personal experiences are incorporated within the design. One theme this summer is the vision of Italy in 1950s Germany. Sleepy villages, picturesque harbours and old fishing boats with tattered nets are synonymous with romance and the yearning for distant places. The sun, beaches, faded colours along with forties and fifties beach fashion, are essential components of the collective longing for an idyllic holiday by the sea. Italian souvenirs and pop songs reflect this desire. Abstraction celebrates a renaissance in the Fine Arts. Asymmetrical shapes inspired as a result also find their way into everyday culture. Female fashion is influenced by Dior´s "New Look". Petticoats, peep-toes and pastel shades also constitute an expression of the American attitude to life in those days.

Another of the current collection´s major themes is fashion during the time of the Spanish Baroque period. Influenced by the Counter-Reformation, strict, mathematic shapes supersede Renaissance fashion, which was not considered sufficiently devout. The colour black predominates. The natural body shape is hidden under characteristic padding. Incisions in the surface create an impressive three-dimensionality.




The traditional way of life of Gauchos and Vaqueros was a further source of inspiration. Thick, apparently heavily-aged leather, plaited straps and fringes bring to mind their folkloristic clothing and handmade goods. Natural colours and raw edges underline the rustic character. Another motive this season is Art Nouveau, with its extensive floral ornaments and intricate lines. Its penchant for fairytales and the imaginary is mirrored in the new collection in the same way as its delicate fragility of form. 		Fenster schließen
Simple shapes express a desire for contemporary reticence.
In this collection, too, raw seams which perform a stabilising function act as functional element and design feature in one.
The collection’s key theme is indigenous nature with its flora and fauna. The models and materials capture this desire for authenticity and simplicity.
The reference to nature is gi- ven expression by elaborately pleated folds resembling a
bird’s plumage, or leaf-like pat- tern pieces. Functional, down- to-earth styles resembling traditional climbing boots complement the collection.
Unlike the adult style of the same name, the uppers are also available in two-tone combinations for children.
The materials are natural and genuine, the models timeless and designed to remain relevant for several seasons.
Unusual pattern lines, decora- tively positioned clasps and appealing material combina- tions are some of the new collection’s key themes.
The diversity of styles ranges from the functional to the experimental.